Shame On You

Shame, shame, shame on the Benefiber people for blatantly advertising to the bulemic crowd. I don't know that it could be more blatant if they put "Hey young girls with eating disorders, come buy our product!" on their labels.

When Benefiber first came on the market, I remember that its ads catered to a "newer, younger" crowd of possible fiber using consumers. The ads showed the forty-somethings claiming their parents' fiber additive was too thick and gloopy and Benefiber was made for THEM. Now I don't know how many years down the road, the new ads - both TV and print, show a probably barely twenty-something model of stick thin body type (and I'm talking more of a willow stick than a pin oak) with this fluffy blue feather boa-esque top that makes her already unhealthy skinniness seem even more unhealthily skinny. It's just her holding a glass of clear liquid touting Benefiber. (Possibly the only thing she's eaten in several days?) In the TV ad, she moves like a high fashion model wanna be and is very obviously trying to either pass of or satirize the glamour of the fashion model world. And we all know how models are all about eating right and working out. Then I just saw an ad in Glamour magazine (I was just looking to see if I had made the 'Don't" section) in which this already stick thin young waif in said waist whittling silliness of a top (cuz that is the ONLY reason anyone can pass of putting the stupid thing on Dody Goodman - God rest her soul - let alone a 19 year old hottie) is photographed in some sort of sensual (I think, it was that or she was bemoaning her hunger) pose from the side where she had been additionally photoshopped to resemble the thickness of a quarter.

All of these watchdog groups and none of them are concerned about the blatant advertising unabashedly geared towards girls with eating disorders?

Shame on you, Benefiber.